Spring 2018
Project Type: Retail | Grocery | This grocery store was designed for and submitted to the Retail Design Institute’s 2018 retail design competition. The challenge was to create and brand a grocery store of the future.
Concept: The milkman. During the time period when milk and eggs were delivered to your front door step, a distinctive type of community was present in neighborhoods and cities that has seemingly disappeared with the age of technology. At Holstein’s market the efficiency of the milkman service is married with the innovation of technology to bring users a grocery store experience that combines the benefits of community interaction and the efficiency that technology offers. The main dairy producing cow in the world is called the Holstein Friesian cow, inspiring the name Holstein's Market.
Design Goals:
Community: Holstein’s creates a communal “third place” atmosphere that patrons will repeatedly visit and become familiar with. The users will grow accustomed to the space and the other patrons that visit regularly, creating a community centered around good food.
Efficiency: With the use of modern technology, the concept of the milkman manifests itself within the technology that receives grocery orders, retrieves the products from the back storage, and delivers the items to the front of the store for the customer’s convenience.
Experience: Holstein’s Market will provide customers with the best experience possible while they complete their daily grocery shopping. While the customer’s groceries are being gathered, a café, coffee bar, learning kitchen, and ice cream bar are all available to be enjoyed.
Efficiency: With the use of modern technology, the concept of the milkman manifests itself within the technology that receives grocery orders, retrieves the products from the back storage, and delivers the items to the front of the store for the customer’s convenience.
Experience: Holstein’s Market will provide customers with the best experience possible while they complete their daily grocery shopping. While the customer’s groceries are being gathered, a café, coffee bar, learning kitchen, and ice cream bar are all available to be enjoyed.
Solution: Holstein's Market is an innovative grocery shopping experience that allows users to order groceries on the go and pick them up at their convenience. The grocery store experience is moving towards the integration of an increasing amount of technology, which is what the design for Holstein’s embraces.
Programs: Revit, Lumion, Adobe Creative Suite, Hand Sketching
Duration: 3 weeks
* full project booklet is linked below*
Reception + Café
Café Seating
Grab n Go
Grocery Pick-up
Look + Feel
